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The Feedoptimise Blog

Practical insights to scale your feed performance through strategy, AI, tools and optimisation techniques

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Create structured product specifications and details for your Google Shopping feed using AI

High-quality product shopping feed includes a comprehensive set of attributes, including product details and specifications. This has become even more important following Google’s recent announcement about Google Shopping becoming more agentic. To be considered by semantic algorithms and AI agents, it’s important to provide as many relevant details as possible so they can answer questions like “How heavy is this item?” or “Show me all vegan sports shoes in size 38.” Often, this data already exi… navigate_next
Google Shopping is getting more agentic, and your feed is becoming its knowledge base

Google is rolling out a set of changes that shift product discovery from keyword matching to conversational, intent-driven experiences. AI will directly suggest your products to potential buyers. Two parts matter most for retailers and agencies managing Google Shopping at scale: Business Agent on Google Search Business Agent is a new conversational experience on Google Search where shoppers can “chat” with a brand, like a virtual store associate. Google positions it as an evolution of the earlie…
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What to Expect From the Best Feed Management Platforms in 2026

Feed management in 2026 is less about producing “a feed” and more about running a data product: you are continuously modifying attributes, enriching missing fields, validating quality, and connecting changes to performance outcomes. The winning tools tend to behave like workflow engines, not export utilities. This post is a practical checklist of capabilities to expect when you evaluate feed management and optimisation platforms in 2026. It is written so you can lift sections directly into vendo…
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Using Google Competitor Price Analysis Data To Label Products And Optimise Shopping Campaigns

Google Price Benchmark Report is one of the most actionable data sources available inside the Google Merchant Centre. It highlights how your product pricing compares to competitors and indicates the potential traffic uplift achievable if prices are adjusted. It's available for your popular or cross sold items and when this data is integrated directly into your product feed, it becomes a powerful lever for campaign structuring and bid management. Feedoptimise connects to Google Merchant Center v…
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The Importance of Correct Product Structured Data Markup and Its Impact on Google Shopping Feeds

Structured data markup (such as schema.org and similar formats), plays a crucial role in helping Google Shopping and other platforms understand the content displayed on your product pages. While search and shopping bots can extract information from visible content, they might misinterpret what’s shown - for example, confusing a cross-sell product’s price for the main product price. Properly implemented structured data markup eliminates that ambiguity. When your product pages include accurate st…
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How to Set Up Weather Prediction-Driven Feed Campaigns

Do you sell products that are sensitive to weather conditions - such as sunglasses, umbrellas, windproof clothing, or supplements and vitamins? Wouldn’t it be great if you could automate your product feed campaigns to boost certain items ahead of weather changes, helping you reach the right intent at the right time - before your competitors do? If so, you’re in the right place. Below, we’ll show you how to do this easily using Feedoptimise platform and the Weather Prediction Modifier. We’ll demo…
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List Your Products in OpenAI ChatGPT Using a Product Feed

It’s official - in the US (and soon in other countries), you can now list your products with OpenAI ChatGPT using a product feed. And yes, we support it from day one! What this means: Your products can now: Appear in ChatGPT search results Be purchased directly inside ChatGPT How to get started: To get your products featured in ChatGPT search results and enable direct purchases inside ChatGPT, you’ll need to: Sign up as a Merchant Provide the feed in one of the supported formats: CSV, TSV, XML,…
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10 Ideas to Enrich and Scale AI Product Image Edits in Your Feeds using Feedoptimise & Google Gemini aka Nano Banana

In this guide, we will demonstrate 10 ideas for bulk AI image optimisations using our platform and Google Gemini: colour variants, new angles, lifestyle ↔ studio swaps, upscaling, smart crops, dynamic sale tags, subtle realism boosts, “add to look,” and full Shop-the-Look sets; everything powered by Feedoptimise + Google Gemini aka Nano Banana and saved/hosted directly under your own Google Cloud Storage account. Why this matters Great images convert better. But reshoots are slow, expensive, a…
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How to set up localised country feeds for your Meta catalogue

Looking for a way to handle international product details automatically (with GeoIP) inside your Meta catalogue? Localised Meta feeds are your answer. A country or language feed is an extra data feed that you add on top of your primary feed. These local feeds hold translated and country-specific versions of your product data, including currency, pricing, and landing page preferences. When your catalogue includes this information, Meta can automatically show the correct version in your ads or sh…
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Grok 4 Meets Feedoptimise: 10 Ideas using AI to Optimise Product Data Feeds

If you spend your days tweaking product titles, checking Google Shopping disapprovals or wondering why last week's hero SKU suddenly dropped, you already know the chores of feed optimisation. What happens when you hand those tasks to a multimodal large‑language model? In a new YouTube walkthrough, Feedoptimise puts xAI's Grok 4 through 10 real‑world tasks. The result isn't just another AI demo; it's a blueprint any merchant or performance marketer can use today. Below is the play-by-play, alon…
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AI-Powered Feed Optimisation: How to Stay Ahead in Google Shopping and Meta Ads in 2025

Google Shopping and Meta Ads continue to evolve rapidly in 2025. With Performance Max campaigns, dynamic audience signals, and AI-driven ad platforms taking centre stage, feed quality and structure are now more critical than ever. Merchants who rely solely on traditional static feed management are at risk of losing visibility and ROAS while competitors using advanced optimisation techniques continue to scale. This article explores how AI-powered feed optimisation can help your store or agency…
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Introducing Revision History: Changes Tracking, Versioning and Recovery

Have you ever wondered who changed what and when in your product feeds or sources? Or wished you could simply roll back a change that didn’t quite go to plan? We get it, and we’ve got your back. That’s why we’re excited to introduce a brand new feature in Feedoptimise: Revision History. This powerful update brings full change versioning, activity tracking, and snapshot recovery right into our platform, so you never lose track of your feed changes again. Keep Track of Every Change With Revision H…
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OpenAI's GPT-4.1 API-only Models Now Supported within Our OpenAI Modifiers

OpenAI unveiled its latest GPT-4.1 series: GPT-4.1, GPT-4.1 mini, and GPT-4.1 nano yesterday, and we have already integrated all those models seamlessly into our platform's OpenAI modifiers so that you can take advantage of them straight away. This release delivers substantial improvements in coding, instruction following, and long-context processing, offering unparalleled cost efficiency and speed, establishing it as the most cost-effective and high-performing model available exclusively via th…
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How to Remove Watermarks from Product Images to Fix

Struggling with the frustrating "Text on Image" disapproval issue in Google Merchant Center (GMC)? Thankfully, you can quickly resolve this using our powerful Gemini Watermark Removal modifier in the Feedoptime platform. This easy-to-use tool efficiently removes unwanted watermarks, logos, and text from your product images, helping your items comply with GMC guidelines and other marketing channel requirements. How Does the Gemini Watermark Removal Modifier Work? The Gemini watermark removal mo…
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How to set up Automotive/Vehicle ads feed for Google, Meta and TikTok

More and more marketing and advertising channels are opening up to new ad formats and placements tailored for car dealerships and manufacturers, enabling them to promote their vehicles and reach new potential customers. Who is this feed format best suited for? This format is designed with car sellers in mind and applies to both new and used cars. Is the feed specification different from the usual retail catalogues? Feed specifications for Vehicle ads are slightly different from regular e-commer…
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