We are excited to announce support for Shopify's newly released API feature, enabling access to navigational breadcrumbs within Feedoptimise or its app.
Enabling this feature in Feedoptimise is easy. Simply ensure that collections import is enabled in your source settings. After the next import, the collections list will include an additional attribute, indicating whether it is a navigational collection — breadcrumbs — for example:
We have also built it into our Shopify’s source mapping shortcuts as well as under Modfier group ones, making it very easy to add to your existing setup, simply:
- Add a field where you want your navigational breadcrumbs to appear
- Drag and drop your collections attribute into the designated field:
- Add the Group Modifier preset: Shopify Nav Breadcrumbs Collections Extract
This will generate the following output, based on the example provided in this post:
This feature is highly beneficial for passing relevant product types in your feed to Google Shopping, Meta, TikTok and other marketing channels that support merchant categorization in their feed specifications.
Of course, if you need assistance with implementation or have any questions, our team is here to help. Just contact us or open a ticket through our platform.
Users who installed our app before October 15 (prior to the navigational menu being available through Shopify’s API) may need to re-authorize the app to grant the necessary permissions for pulling breadcrumbs data.