More and more marketing and advertising channels are opening up to new ad formats and placements tailored for car dealerships and manufacturers, enabling them to promote their vehicles and reach new potential customers.
Who is this feed format best suited for?
This format is designed with car sellers in mind and applies to both new and used cars.
Is the feed specification different from the usual retail catalogues?
Feed specifications for Vehicle ads are slightly different from regular e-commerce catalogues due to the need for additional data points such as make, model, year, mileage driven, body style, and dealership addresses, to name just a few.
Is it easy to set?
Thanks to the robustness and flexibility of the Feedoptimise platform, creating feeds is a very simple process. We already offer ready-to-use templates that meet the specifications and requirements for automotive ad feeds across Google Vehicle Ads, Meta Automotive Inventory Ads, and TikTok Automotive Ads.
Our platform can import all product details to create relevant feeds and update them using various integration methods, such as APIs and preexisting inventory files. Alternatively, we can crawl your website to collect all car details and keep them up to date directly from your site.
We can also extract attributes from various sources and isolate them as standalone data points. For example, details like year or mileage can be pulled from descriptions if not already available independently. Additionally, your dealership’s geolocation (latitude and longitude), which Meta and TikTok require, can be inferred by our platform from your postcode.
Is that available across all countries?
At the time of writing this post, Google Vehicle ads are in open beta in the US, Canada, United Kingdom and Australia; Meta Automotive Inventory Ads are available worldwide, and TikTok Automotive Ads are available globally.
How can I set up the Vehicle Ads feed?
To get started, you simply need to create an account under the Feedoptimise app. Once set up, you can connect your source and generate a Vehicle Ads feed from it. Alternatively, after signing up and creating your account, you can request our team to handle everything for you.
Feel free to get in touch with us if you have any questions.