The product_type attribute is used to pass the product categorisation inside the Google Shopping feed. It helps Google determine the type of the item and enriches your data quality with extra keywords.
Now, if your categorisation is already deep and has nice keywords, you can most likely use it as is. However, if it has only one or two levels and you think it could be improved, then you are looking in the right place.
We have just introduced a new AI modifier, AI Product Type Creator, which allows you to create deep, nested, and highly relevant product types from any content.
Currently, it's based on the Qwen 2.5 open model from Alibaba, see a few examples in action below:
- Based on the title alone:
- Based on the title and description, with a nesting limit set to 10 levels
We hope that this and our other AI feed optimisation tools will help you improve your feed optimisation and management tasks.