Whether you’re optimizing product listings, refining targeting strategies, or maximizing ROI, the ability to fine-tune your shopping and marketing campaigns can make all the difference.
We’re excited to share a new feature in our feed management platform aimed at improving and maximizing your campaign management capabilities - the Feed Labelizer.
What is Feed Labelizer?
It is an innovative set of tools designed to help you better segment and categorize the items using dynamic custom labels in your campaigns based on specific conditions, rules, and their performance.
By automating the process of item categorization/labeling based on their marketing performance, Labelizer empowers you to achieve more granular control over your campaigns, ensuring that each product or listing is managed according to its unique characteristics and performance metrics.
Why Use Labelizer?
The benefits of using Labelizer are manifold:
- Enhanced Precision:
With more refined segmentation, you can ensure that each item in your campaign receives the attention it deserves based on its performance. - Time Savings:
Automating the labeling process allows you to focus on strategy rather than manual data sorting and categorization. - Better Performance Management:
By quickly identifying which items are hitting or missing targets, you can make informed decisions that boost overall campaign performance. - Scalability:
Labelizer is especially valuable for managing large feeds, where manual segmentation would be impractical.
How Does Labelizer Work?
At its core, Labelizer allows you to set up complex "IF-THEN-ELSE" conditions for each item in your feed. For instance, you can define rules based on various fields such as ROAS (Return on Ad Spend), clicks, impressions, or conversions.
Depending on whether an item meets the criteria you’ve set, Labelizer will automatically assign the following labels to it, which can then be used to tailor your campaign strategies more effectively.
- New item - an item is new and has no performance data yet
- Target - an item is meeting your performance targets
- Over target - an item is exceeding your performance targets
- Near target - an item is close to meeting your performance targets
- Under target - an item is falling short of your performance targets
- Below data Threshold - an item does not have enough data to make a decision
You can tweak the following thresholds for each label to match your specific campaign goals and KPIs, ensuring that your items are segmented in a way that aligns with your overall strategy.
- click_multiplier
It is used to calculate the minimum number of clicks required for an item to be considered for a label (Over target and Target), it is counted from the formula:
min_clicks = 100*click_multiplier/avg_conversion_rate.
With a very low avg_conversion_rate or amount of clicks consider lowering the click_multiplier (you can use float numbers eg 0.1) or set it to 0 to disable the min clicks threshold. - roas_over_target
the minimum ROAS required for an item to be labeled as “Over target” - roas_target
the minimum ROAS required for an item to be labeled as “Target” - roas_near_target
the minimum ROAS required for an item to be labeled as “Near target” - min_conversions_threshold
the minimum number of conversions required for an item to be considered for a label - min_impressions_threshold
the minimum number of impressions required for an item to be considered for a label - new_items_days
the number of days an item needs to be considered “New”
You can also change or add your conditions to personalize Labelizer to your needs even further.
Implementing Labelizer in Your Campaigns
- Connect Google Ads Reports with our platform
- Create a new report with metrics: Clicks, Conversions, Impressions and ROAS
- Go to your feed and select a custom label to use.
- Add Labelizer from modifiers group shortcuts
- Adjust the below thresholds settings to your needs
- For each empty field, click the modifier button and connect the relevant metric from your report.
Use variant metrics if you set it on the variant level per each variant or parent metrics if you set it on the parent level.
- Add a default analyser to your custom label field.
- Save and rerun the feed.
- Open the feed stats panel to see the split of your labels.
- If needed, make adjustments to your thresholds and rerun the feed stats to see the changes.
- Track your campaign performance and see what Labelizer brings for you.
By introducing advanced, automated item segmentation, our platform provides the tools enabling you to optimize your campaigns with unparalleled precision.
Whether you're aiming to maximize ROAS, improve targeting, or streamline your feed management processes, Feed Labelizer is here to help you achieve your goals.
We invite you to explore Feed Labelizer in our feed management platform today and discover how this powerful tool can elevate your campaign strategy to new heights.
If you have any questions, feel free to get in touch using our contact page.