Product Feed Management & Optimisation
Maximise product feeds performance across any number of marketing channels in just a few clicks
Shopping Feed Management and Optimisation Solutions
Product Feed Optimisation Tools
-
Product Feed Management Platform
Control every element of your feeds with ease using real-time visual feedback, a beautiful modern UI, and next-generation feed optimisation tools.
-
Item-Centric Reporting Engine
Easily monitor and utilise the performance metrics to dynamically optimise your feeds.
-
AI-Powered Feed Improvements
Enrich your product titles, descriptions, categories, and every other attribute using generative AI.
-
Performance that Scales
From small businesses to global enterprises, managing millions of items across hundreds of feeds and numerous countries.
-
Modify and Optimise Product Feeds
From simple data changes to complex product feed optimisation tasks such as AI-generated titles, image colour extraction and more.
-
Built-in Business Intelligence
Analyse data in your feeds in and out with a visual interface, interactive dashboards, and reports.
-
Filter out Anything you Need
A fully customisable filtration system allows you to create rules against any data point in your product feeds.
-
Managed Service Operations, Included
We implement rules and automation that run your feed day to day, with monitoring and support for updates, improvements, and new requirements.
-
Made to Power Global Commerce
Deliver optimised feeds to any channel, country, language, or currency with an enterprise-ready platform.
-
Limitless Connectivity
Select from hundreds of predefined shopping feed templates or create your own in any format.
-
Publish your Product Feeds Anywhere
We support all possible delivery methods such as HTTPS, FTP, SFTP, APIs, and more...
-
A/B Test your Optimisations
A/B test your feed titles and attributes to find the best-performing copy.
Frequently Asked Questions
Common questions about product feed management and optimisation
-
What is product feed management?
Product feed management is the process of creating, structuring and distributing product data to marketing channels such as Google Shopping, Meta, Amazon and comparison shopping engines. A feed management platform like Feedoptimise automates this process so you can control what data each channel receives without manual file editing or developer involvement.
-
What is product feed optimisation?
Product feed optimisation means improving the quality and completeness of your product data to increase visibility and performance on each channel. This includes enriching titles and descriptions, mapping product categories to a channel's taxonomy, adding missing attributes and filtering out products that do not meet a channel's requirements.
-
What channels does Feedoptimise support?
Feedoptimise supports all channels such as Google Shopping, Microsoft Shopping, Meta Catalogues, TikTok, Amazon, eBay, affiliate networks, comparison shopping engines and thousands more. The platform includes hundreds of predefined channel templates and lets you build fully custom feed specifications in any format, for any channel that accepts product data.
-
How does shopping feed optimisation improve campaign performance?
Better titles increase relevance for search queries, accurate categories improve where your products are shown, and complete attributes like size, colour and availability reduce disapprovals. Feedoptimise gives you the tools to enrich and clean your product data, which typically leads to higher impression share, better click-through rates and lower cost per click.
-
What is the difference between feed management and feed optimisation?
Feed management covers the technical side, creating, formatting and distributing your product data to channels. Feed optimisation goes further by improving that data to perform better, for example by enriching titles, mapping categories, adding missing attributes or filtering underperforming products. Feedoptimise handles both in a single platform.
Join Hundreds of Happy Customers
