Reporting and Performance Analytics

An item-centric data feed reporting and analytical engine that enables customisable business intelligence insights.

Import anything
You can seamlessly integrate data from various analytical platforms, shopping carts, and custom reports. This versatility provides a comprehensive view of your performance data, enabling informed decisions based on multiple data streams.
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Enhances your reporting capabilities by adding custom metrics to the standard data from various analytical platforms. This approach tailors your reports to specific business needs, providing a richer, more detailed performance overview.
Modify and compute
Create new metrics from existing data by applying custom formulas. This ability lets you refine your insights and uncover deeper layers of analysis, offering a more nuanced understanding of your business dynamics by manipulating and combining metrics in innovative ways.

Comprehensive platform integrations
Effortlessly import data from platforms like Google Ads, Google Analytics, and shopping carts to centralize all your performance metrics in one location. This integration enables seamless analysis across various sources, providing a comprehensive view of your business performance.
Custom data solutions
Go beyond mainstream platforms by integrating custom sheets and unique data sources into your data collection, ensuring that no metric is overlooked. This allows for a more tailored and inclusive approach to data analysis, capturing all relevant performance indicators.
Flexible and scalable
Our system is meticulously designed to adapt and scale according to your evolving needs, offering limitless data import options to support your growing performance reporting requirements.

Accessibility for non-analytical users
AI data analysts enable individuals without a background in data science to ask complex analytical questions and receive understandable insights, democratizing data analysis.
Intuitive interaction
Through natural language processing, AI data analysts can understand and respond to queries posed in everyday language, making data-driven decision-making accessible to all team members, regardless of their technical expertise.
Empowering decision makers
By providing clear, actionable insights in response to user queries, AI data analysts empower business leaders and team members to make informed decisions quickly, boosting efficiency and effectiveness in strategic planning and daily operations.

Labeling and campaign segmentation
By using data from your reports, you can set up custom labels that update automatically based on criteria you choose, like identifying bestsellers or flagging products with low clicks. This makes it easier to manage and optimize your campaigns effectively.
Business decision making and insights
Item-centric reports show you detailed performance data for each item in your campaigns, helping you understand which strategies work best and where improvements can be made. This rich data simplifies complex decision-making processes, allowing you to optimize your marketing campaign strategies effectively.
AI analyst for complex questions and analysis
AI analyst for complex questions and analysis simplifies your approach to data. You can ask straightforward questions about the data you see in your reports or delve deeper into inferred data, like categorizing items based on their titles alone. This capability allows you to explore and analyze data more comprehensively, even without extensive datasets.