Statistically Significant A/B Testing for Product Feeds
Measuring whether the optimisation efforts were worth it has always been one of the biggest challenges of product feed optimisation. Tweaking a product title, rephrasing a product description with the help of AI, changing an image, or reorganising product attributes is quite easy. Knowing whether the change actually improved commercial performance, or only appeared to, is harder.
This is the question Feedoptimise A/B Testing Suite was built to answer.
Built right inside the Feedoptimise product…